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Sample Investor Presentation

Slide #1 Cover Slide

– The cover slide should offer complete contact info, and a tagline if you’ve got one.

– PowerPoint forces you to describe your business to your potential investor presentation in very few words.

Slide #2 Cover Slide Problem / Market Opportunity

– What problem is your company addressing?

– Explain the pain

– What is your market opportunity?

– How big is it?

Slide #3 Cover Slide Solution / Product

– What’s your solution to the problem?

– What is your product or service?

– How does it uniquely solve the problem compared to existing solutions?

– Do NOT get into a deep competitive analysis yet

Slide #4 Cover Slide Business Model

– How will your product be sold?

– Subscription, Up-Front Fees, Recurring

– What is required to become profitable?

Slide #5 Cover Slide Underlying Magic / Technology

– Provide more detail on the technology and/or process that you have developed to deliver your unique solution.

– If appropriate, discuss patent status.

VC 4 Africa Contributor: Victor Oluremi Adedoyin

The Business Plan – Questions to answer for the Investor

Be Concise

– It doesn’t need to be “War and Peace”

– Include an Executive Summary

– Use a “Bottom-Up” analysis of the market opportunity

– Be realistic with your projections

Be Clear

– Use plain language and avoid jargon

– Discuss the market problem and explain how your solution addresses that problem

– Use examples and/or screenshots whenever possible

Address the Risks Head On

– Market Risk: Talk honestly about competition. Recognize that Market Adoption is always a factor.

– Technology Risk: It’s OK to sell vaporware and betaware, but don’t try to sell your investors that you’re further along than you really are.

– Financial Risk: Don’t be too greedy with your equity and don’t run out of cash.

– Execution Risk: Have a back up plan and expect bumps in the road.

– Management Risk: Talk about your experiences, your successes and your failures.

– Explain how they’re relevant to the current business. Be upfront about management team weaknesses. Every team has room to grow.

Questions Your B-Plan Should Address

Key Questions

– What problem do you solve?

– What is your product?

– Who is the customer?

– Who will sell it?

– How many people will buy it?

– How much will it cost?

– How much will you charge?

– When will you break even?

The Product

– Why would anyone buy your product?

– What will it look like?

– When will it ship?

– How different are you from the competition?

– What is the product’s name?

The Customer

– Do the customers think it is a good idea?

– Who is the real customer?

– What are your customers’ secrets?

– Should you do focus groups?

– How much will the customer pay?

The Competition

– Who is your competition?

– What are they doing?

– What is their value proposition?

– What are their secrets?

Market Research

– What do the experts say?

– What do the numbers say?

– What do the users say?

– What’s on the web?

– What do the media think?

– Can you predict the future?

The Marketing Strategy

– What is your strategic objective?

– What is your marketing objective?

– How will you sell and support the product?

– Who will generate demand?

– Will you need marketing or sales?

– What is the marketing plan?

– How do you become front page news?

VC 4 Africa Contributor: Victor Oluremi Adedoyin

Targeting the Right Venture Capitalists

There are many kinds of venture capitalists who invest in different types of opportunities. Some venture capitalists prefer to provide only seed capital; others prefer investing in mature companies looking for expansion capital. Some venture capitalists might only invest in specific industries and locales.

Here’s a quick primer on those factors

VC 4 Africa Contributor: Victor Oluremi Adedoyin

Building Teams

Building a Team

Recruiting and Retention Secrets of Inc. 500 Alumni
Learn from the triumphs of former Inc. 500 companies — and their failures — in this Inc. 500 guide to recruiting and retention.

Executive Team

Rule #3: Leadership
Tom Peters, FastCompany Magazine
50 ways of being a leader during modern times.

Sam Walton’s 10 Rules for Success
Wal-Mart founder’s 10 rules for successful leadership.

Advisory Boards

Building a Great Board
Large collection of resources, assembled by Inc. Magazine, on how to build and run a board that you can count on.

How Experienced Advisors Can Make a Big Difference
Rivka Tadjer, Startup Journal
Wall Street Journal Center for Entrepreneurs article explains why the most important task an entrepreneur faces in the throes of a start-up is finding the right advisers.

Business 101: Building the Board

Jill Andresky Fraser, Inc. Magazine
A strong board of directors can make all the difference to a growth company. Here’s how to draft one.

Attracting and Retaining Employees

How to Hire an Employee
Entrepreneur Magazine’s comprehensive guide to hiring employees; includes information on finding and screening candidates, interviewing, benefits, and legal aspects of being an employer.

VC 4 Africa Contributor: Victor Oluremi Adedoyin

Marketing and Sales

Marketing Overview

Inc. Magazine Marketing Resource Center
All of Inc. Magazine’s marketing articles organized by topic, along with resources, columns, forums, and an “ask the expert” feature.


What Great Brands Do

Alan Webber, Fast Company
Scott Bedbury knows brands. The man who gave the world ‘Just Do It’ and Frappuccino shares his eight-point program to turn anything — from sneakers to coffee to You — into a great brand.

Branding Your Business
Sheryl Nance-Nash, Fortune Small Business
Article discusses the issues worth considering when selecting a product or service name, as well as ways to test the name with consumers.

Big Brands (Small Companies)
Ellen Neuborne, BusinessWeek
How to build a big brand without the ad budget or the marketing muscle of a giant corporation.

The Brand Called You
Alison Seiffer, Fast Company
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

Come Up with a Name That Sells
Kathy Kobliski, Entrepreneur Magazine
Q&A explores how to build a brand, from increasing the public’s awareness of your business name and logo to building a strong company “essence” that inspires loyalty and trust in customers.

Brand New Branding
Sari Kalin, Darwin Magazine
Forget what you knew about branding. The Web changes everything. Four experts explain how and why.

Public Relations

Publicity FAQ
Practical guide to getting PR explains what you need to get reporters to cover your company, as well as how to reach them.

The Press Release Primer
Teri Lammers, Inc. Magazine
Excellent set of guidelines for putting together successful press-releases.

Writing a Press Release
Kimberly McCall, Inc. Magazine
This short guide to writing a press release will enable you to get the word out to the media in an effective, professional way.

VC 4 Africa Contributor: Victor Oluremi Adedoyin

Video: What do investors want ?

Find out what VCs and Angel Investors are really looking for in a business investment.

Find out what VCs and Angel Investors are really looking for in a business investment.

VC 4 Africa Contributor: Victor Oluremi Adedoyin